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The Rise of Minion Culture

Banana. Papoy. Bello. Who doesn’t love these adorable yellow, banana-crazed Minions?! With the recent Minions: Rise of Gru success in theaters, grossing a total of $900 million at the international box office, the Minions have won the hearts of Gen Z and achieved world domination. It was recently released on Peacock and will, no doubt, help the streaming app garner additional subscribers.


Let’s examine how the Despicable Me franchise has revolutionized over the years to become the trendy beloved icon it is today.


2010


On July 9, 2010, the original Despicable Me film was released in theaters and fans were introduced to the minions. The blockbuster was then nominated for the “Best animated feature.” the upcoming year.


2012


In 2012, two years after the first Despicable Me movie premiered in theaters, it became a fun 3D ride called ‘Despicable Me Minion Mayhem’ at Universal Studios Florida. Minion Mayhem officially launched at Universal Studios Hollywood on April 12, 2014.


2013


In July of 2013, The sequel Despicable Me 2 released in theaters along with the single “Happy” by Pharrell Williams, as an official track for the Despicable Me 2 soundtrack. Retail companies and fast food chain companies collaborated with the company that owns Despicable Me, Illumination to manufacture toys, ice cream and merchandise. One of the toys, The Fart Blaster, became the hottest toy of the year. In addition, the mobile game app, “Minion Rush” was released, exceeding a total of one billion downloads after its launch. It used to be my favorite game.


2014


I don’t know if y’all had Facebook or used your mom’s Facebook, but there used to be these popular cringey corny minion memes that boomers loved so much that saturated the web. Because of this, people started hating minions.


2015


In 2015, the spin-off movie Minions was released, bringing in $1.159 billion worldwide and stands as Illumination’s global success to date. Moreover, the hate for these yellow twinkie-like creatures skyrocketed. People called them “annoying,” and “cringe,” and young adults were fed up with them being overrated. One Youtube video, in particular, titled “I HATE MINIONS SO MUCH” has garnered a total of 15.8 million views and became an internet sensation for expressing minion hate. I have that same Kevin plushie though, lol.


2022


As one of the most widely used social media sites today, Tiktok users revived songs from the Despicable Me movies, like "Hug Me" and "Just a cloud away," through memes and dances, which suddenly made the Minions popular. Then when the release for the 2nd minions movie, Minions: The Rise of Gru was announced, it hyped up Gen Z audiences to go “bananas” over minions, sparking a trend on Tiktok called #GentleMinions. I’m pretty sure y’all know what the trend was about. Yeah, where teenagers all decked out in formal attire to see the premiere in theaters. It was pretty crazy. Some movie theaters even posted signs that due to the disturbances, movie goers associated with that trend would be refused entry.


You're, undoubtedly, shocked at how quickly people changed their opinions on the minions from hatred to love. That only serves to demonstrate how, since the franchise's release in 2010, Gen Z in particular has been experiencing nostalgia of their childhood. It’s amazing how social media can bring up things from the blast of the past. For example, recently TikTok resurrected scene subculture that emerged during the early 2000s and suddenly it trending today with the fashion and music.


15 comments

15 comentários


Khamiyah Anderson
Khamiyah Anderson
13 de out. de 2022

I love the minions!! They're super cute and funny. I actually haven't seen the latest movie, but my favorite movie featuring the minions is Despicable Me 2. I also really loved the Minions Rush Game!

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Vanessa Cisneros-Anaya
Vanessa Cisneros-Anaya
13 de out. de 2022

The whole dressing up for the minions movie was hilarious, a little over the top but none the less funny. In my opinion the first and second minion movies are the best, the Rise of Gru was the worst by far.

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Rebecca Rios
Rebecca Rios
30 de set. de 2022

I really like the minions. I think they're pretty goofy and they've always made me laugh as a child. Even now as I'm older they still make me laugh with what they say and do in the movies. Though not just that, their looks are pretty funny too. The way they dress and present themselves make me giggle. I've always really liked the minions and despicable me movies they're just entertaining and fun to watch. These movies will always have a special part in my childhood.

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Angela Torres
Angela Torres
30 de set. de 2022

As a child, I enjoyed watching the minions and despicable me movies with my family. I was never really a huge fan but I would sit down and watch them when they were playing. Now that I'm older and have a much better understanding of good content that is enjoyable or not, I can say that the minions franchise is one of the greatest for any age. The movies are fun to watch and I personally like them.

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Abigail Gastelum
Abigail Gastelum
30 de set. de 2022

The minions delvelopment was amazing and they made so many great movies about them, I like that they made different movies and showed how they all came together and worked and had fun togther. it just showed so many positve things and overall all the movies they've done were amazing.

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