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Beauty is in the eye of the Pixel

Updated: Jan 23, 2023

Social media has led to changes in the beauty industry, thus influencing the way people perceive themselves.

Imagine all the people in the world, all 8 billion, and more than half of them are connected through social media. The popularity of social media has skyrocketed in the 21st century. Because of this, younger generations have easier access to social media making a large number of users between 18-29.


Social media has its advantages and disadvantages, but it cannot be denied that it has changed the way people communicate and interact with one another. Through social media, many different communities can collaborate with their members. The beauty community is a community that is forever changing, from new trends to new products being released.


Social media has altered how businesses and organizations in the beauty industry interact with their customers. The delivery of products has been ramped up, and beauty brands have begun conducting direct sales on social media. You can see this on big platforms like Instagram and Facebook where they now offer marketplaces. Social media has changed the way companies advertise and now makes global sales a reality.


Sales in the beauty community are targeted toward women because most of the audience is female. Although the beauty industry has become more inclusive, showing a diverse group of people, women are primarily the “faces” of large corporations in their advertisements and promotions. A Harvard Business School study found that 62% of women follow social media beauty influencers.


Why is this important?


As stated earlier the majority of people on social media are younger people. It has been proven that social media has led to beauty standards that are simply unachievable, negatively impacting the way people perceive themselves.


Beauty influencers and companies show the best of what they are promoting in order to increase sales and exposure, meaning that most brands and influencers upload heavily manipulated content on media, which doesn't correspond to the outcomes of the product being discussed.


According to Lancaster General Health, “Even if you know posts are filtered and carefully selected, constantly seeing other picture-perfect highlight reels can make it feel impossible to live up to other people’s lives.”


Social media affects how teenagers view beauty as unattainable. Photo taken and edited by Sydney Rodriguez.

The mental health of individuals may suffer as a result of long-term exposure to manipulated images and recordings. Social media has led to unhealthy behaviors, such as increased anxiety among teens and young adults. Although males and females are about equally the same, in presence on social media females are more susceptible to mental health issues. This can be traced back to the number of women following the beauty industry, and the unattainable image that is depicted for them to achieve.


The significance of physical appearance has increased because of social media. The media has the power to warp people's perceptions of what is normal, for example, what constitutes a "normal" body type or weight. I.D. Vice reports that 82% of women concur that it has changed how they view beauty. The psychological link between beauty and identity causes people, especially women, to generally want to look their best in order to feel loved either by themselves or others.


Nonetheless, the beauty industry is trying to change its impact on its community. One way the beauty industry is starting to become more inclusive is by showing more men promoting products, such as makeup. Celebrity Alex Rodriguez has even gone so far as to create his own makeup line, exclusively for men.


Altogether, new media as well as the way that beauty is portrayed in the media has had a significant impact on how individuals have begun to view themselves.


 



11 comments

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Sierra Peeden
Sierra Peeden
2023年2月01日

This is a great article. The effects of social media are overlooked really often even though they have a huge affect on our generation. The beauty industry makes girls believe that to be beautiful they need to look a certain way, and that's toxic for everyone involved. You did great with expressing your views.

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Melanie Robles
Melanie Robles
2023年1月31日

This was an incredible article that really dives deep on the impact of social media. Teenagers are already impressionable and compare themselves with their peers. Now, with social media this comparison has become worse. Thank you for speaking out about this issue.

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Sabrina Magana Cruz
Sabrina Magana Cruz
2023年1月31日

Social media drains some much people, kids and teens rely on their socials with everything they do in life which is scary since a lot of these kids are easily influenced. social media has there moments that are great like complementing others or just communicating with them but the cons beat the pros in this situation.

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Leslie Garcia
Leslie Garcia
2023年1月31日

Very true. Societal standards unfortunately have a big impact on the impressionable minds of middle/high school girls.

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Breanna Barriga
Breanna Barriga
2023年1月31日

I agree with you on social media having a large impact on society, both good and bad. It could be dangerous if used excessively so people should understand their limits and step back if they feel the need to, people should also understand that a lot of what they see online is potentially false. I think the beauty industry becoming inclusive and diverse is something positive and social media has played a part in it.

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